What’s your message for the Boomers?
Boomers love work.
Apple is Case Study 101 at cross-generational messaging and brand strategy.
Boomers love a couple of things. They love work. Most love their kids. All love their grandkids. They enjoy and yearn f...
Silents are loyal. Millennials are not.
Ask yourself how you can build brand loyalty with millennials.
When I think about the “core values” of the Silent Generation or, Traditionalists, I think about a few key terms: discipline, dedication, duty, har...
What is your message?
Your “message” may not change, but the way you communicate your message to different generations certainly will evolve.
What do you care about and what do you want others to know about you?
There are several “buzzwords” tod...
- Instructional designers can make great corporate trainers and consultants!
I always try to understand how I can get better. As a professor, and as a corporate trainer, I believe much of what I do is related to instructional design. Yes, I have helped instructo...
I recently facilitated a two day business writing fundamentals workshop for a Lexington area law firm.
Day 1: Established a foundation for writing and focused on the communication process, discussed the rhetorical situation, and dabbled in mechanics.
Day 2: The material...
Part 4: A communication consultant facilitates interventions
Organizational training and professional development done well can enhance a culture and clarify misconceptions
Corporate training can be dull, drab, and check-box ready. Here’s what I mean: Some...