Xers are pragmatic and independent.
They want “separate” life components (everything does not have to be blurred together).
Gen X members are great. I’ve already mentioned that I am more “X” than “Y” despite my birth year but Xers just do their jobs,...
What’s your message for the Boomers?
Boomers love work.
Apple is Case Study 101 at cross-generational messaging and brand strategy.
Boomers love a couple of things. They love work. Most love their kids. All love their grandkids. They enjoy and yearn f...
Silents are loyal. Millennials are not.
Ask yourself how you can build brand loyalty with millennials.
When I think about the “core values” of the Silent Generation or, Traditionalists, I think about a few key terms: discipline, dedication, duty, har...
What is your message?
Your “message” may not change, but the way you communicate your message to different generations certainly will evolve.
What do you care about and what do you want others to know about you?
There are several “buzzwords” tod...
Communication During COVID and Crisis [Part 5/6]: Developing Leaders Within
April 13, 2020
Spending time in Oxford
September 18, 2018