• Xers are pragmatic and independent.

  • They want “separate” life components (everything does not have to be blurred together).

Gen X members are great. I’ve already mentioned that I am more “X” than “Y” despite my birth year but Xers just do their jobs,...

What’s your message for the Boomers?


  • Boomers love work.

  • Apple is Case Study 101 at cross-generational messaging and brand strategy.

Boomers love a couple of things. They love work. Most love their kids. All love their grandkids. They enjoy and yearn f...


  • Silents are loyal. Millennials are not.

  • Ask yourself how you can build brand loyalty with millennials.

When I think about the “core values” of the Silent Generation or, Traditionalists, I think about a few key terms: discipline, dedication, duty, har...


  • What is your message?

  • Your “message” may not change, but the way you communicate your message to different generations certainly will evolve.

  • What do you care about and what do you want others to know about you?

There are several “buzzwords” tod...

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