Summary: Leadership (“study” and “assessment”) is essential. We will all lead, and follow, uniquely. If “message” is a buzzword,...

Summary: Gen Z members care about value. Your message should get to the point. By 2020 Gen Z will account for 40% of all consumers! My...

What’s your message for Millennials? Summary: Millennials love “stories” and want to create their own narrative and be brought into a...

Summary: Xers are pragmatic and independent. They want “separate” life components (everything does not have to be blurred together). Gen...

What’s your message for the Boomers? Summary: Boomers love work. Apple is Case Study 101 at cross-generational messaging and brand...

Summary: Silents are loyal. Millennials are not. Ask yourself how you can build brand loyalty with millennials. When I think about the...

Summary: What is your message? Your “message” may not change, but the way you communicate your message to different generations certainly...

Summary: - Instructional designers can make great corporate trainers and consultants! I always try to understand how I can get better. As...

Harvard Business Review author Andrew O’Connell published an article regarding email habits of top executives. This is a fascinating...

I recently facilitated a two day business writing fundamentals workshop for a Lexington area law firm. Day 1: Established a foundation...