
Leading Intergenerational Teams: How do we lead...?
Summary: Leadership (“study” and “assessment”) is essential. We will all lead, and follow, uniquely. If “message” is a buzzword,...

What's your message: Gen Z
Summary: Gen Z members care about value. Your message should get to the point. By 2020 Gen Z will account for 40% of all consumers! My...

What’s your message: Millennials
What’s your message for Millennials? Summary: Millennials love “stories” and want to create their own narrative and be brought into a...

What's your message: Gen X
Summary: Xers are pragmatic and independent. They want “separate” life components (everything does not have to be blurred together). Gen...

What's your message: Baby Boomers
What’s your message for the Boomers? Summary: Boomers love work. Apple is Case Study 101 at cross-generational messaging and brand...

What’s your message: Silent Generation
Summary: Silents are loyal. Millennials are not. Ask yourself how you can build brand loyalty with millennials. When I think about the...

New Series: What's your MESSAGE?
Summary: What is your message? Your “message” may not change, but the way you communicate your message to different generations certainly...

What does an instructional designer do anyway? Instructional designers can be valuable corporate tra
Summary: - Instructional designers can make great corporate trainers and consultants! I always try to understand how I can get better. As...

Reduce Email-Increase Effectiveness
Harvard Business Review author Andrew O’Connell published an article regarding email habits of top executives. This is a fascinating...


Write with "Purpose"
I recently facilitated a two day business writing fundamentals workshop for a Lexington area law firm. Day 1: Established a foundation...