Generations 101: Part V (Z)

Summary: Generation Z

  • Date range debated, personally, I like the “1995” start range that Jean Twenge references

  • Generation Z: adaptable and entrepreneurial

  • Read “iGen”…yesterday. Seriously, do it.

Are you exhausted? I’m exhausted. I believe it is helpful (and wise) to think about the differences in generations, but trying to keep everything straight can be tiring. Just wait…we haven’t scratched the surface. To be honest, I am still wrapping my mind around Gen Z-especially how they are different from Millennials. As I mentioned in the Millennial post, some lump Gen Y into two categories (Old and New Millennials). This is crucial for understanding Gen Z. Because we have yet to see implications of Gen Z after higher-education (on the workforce) and I think we have yet to fully nail down what is distinctive about Gen Z.

Jean Twenge recently published a book called “iGen” and I would highly recommend it to you. Here is the link to Amazon. The book is fantastic and is a clear, simple read to help further solidify Gen Z traits. Even the full title is telling: iGen: Why Today’s Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us. The book is a great read for many reasons but I especially appreciate her emphasis on impact: what impact does the smartphone have on Gen Z? They are more “connected” but less social. Depression, anxiety, and other related issues have been diagnosed in Gen Z in record numbers. The list goes on.

Yet, we also know that “Z” members are adaptable (especially to new technologies), can multi-task at an incredibly efficient rate, and they are entrepreneurial and self-directed. What does this mean for you? What does this mean for your organization? What does this mean for communication? Lots…stay tuned.

What’s your legacy?

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