In my most recent blog I talked, briefly, about day-to-day operations during COVID and crisis. I want to quickly summarize my tips from last time and then move on to the theme of the day.
Tip 1- Think creatively about how you engage in remote work.
Tip 2- Select digital tools carefully.
Tip 3- Care for employees and stakeholders.
Tip 4- Be informed.
Tip 5- Review big picture operations.
Tip 6- Don’t overwhelm yourself, or your people, with too much information.
Now, let’s transition to communication specific items. Today, I want to discuss communicating externally.
Nonprofits have many different audiences and each audience has a specific (or many specific) need. In my world we call this audience analysis. Your first step---identify what each audience needs, wants, and needs to know. First, think about your primary external audiences.
Tip 1- Conduct an Audience Analysis
Once you identify your audiences, think about what they need/want/need to know. We are in full blown crisis communication mode and, as such, communication is paramount.
For reference, The Chronicle of Philanthropy has a wonderful resource devoted to communicating during a crisis. I like to look at crisis communication,